Straight Talk x NASCAR

Rev your engines — it’s YEar one of the Straight TAlk Wireless x NASCAR partnership. And we’re showing up for the ‘24 races, with our title race in Miami.

 

The announcement: social

Teaming up with CGI Artist @Voidz, We created social posts to tease our partnership leading up to the title race.

 
 
 

The lead-up: OOH

Beyond faux out-of-home, we wanted to have a real out-of-home presence around Miami, where the Straight Talk Wireless 400 will take place.

 

Day of: TV

We worked with the teams at NASCAR (for footage) and Scholar (for mograph) to create several videos fit for the jumbotron, hyping up fans at the race.

 

And that’s not all! More campaign pieces to come…

 

Client: Straight Talk Wireless (Verizon)
Agency: Deutsch
Partners: NASCAR, SCholar, Voidz