Toyota SmartPath

In-person car shopping is so pre-pandemic.

SmartPath is Toyota’s new online tool designed for shopping efficiency and customer empowerment.

Log on. Drop in. Drive off.

EDUCATIONAL VIDEOS

I got to see this UX/content project through from concept to launch,
from coming up with the tagline to working with the animation vendor to create the videos for Toyota.com.

Smartphones. Smart homes. And now, SmartPath: the smarter way to shop for your next Toyota.

POINT oF PURCHASE (POP) COMPONENTS

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LANDING PAGE

Client: Toyota
Agency: Saatchi & Saatchi Los Angeles