The Legend of Zelda:
Echoes of Wisdom
Fans have long been awaiting the launch of the new Zelda game — the first-ever with Princess Zelda as the protagonist. We created a full-funnel campaign that showcases all the new ways you can play using all the new objects.
The catch? There’s no right or wrong way, like most games.
The best way to play is your way.
TV
It might look like there’s only one way to play. But in Hyrule, your creativity leads the way.
Digital
Using game footage, we created a series of Mid-funnel videos that demo the creativity involved in the game.
Experimentation: Zelda uses an Old Bed different ways
Exploration: Zelda explores Hyrule
Overcome Obstacles: Zelda pushes through using her wisdom
Story: Zelda's on a mission to save Hyrule
Hulu Custom Selector
To further show that play is in your hands, we created an interactive screen for Hulu that prompt viewers to watch their way. They can choose between our live action spot and a custom edit showing Zelda’s journey.
Client: Nintendo
Agency: Deutsch
production partners: Furlined; Steelhead