Lowe’s Knows
Lowe’s doesn’t just have associates. They have Red Vest Associates, who earn their vests by being experts in home improvement, from painting to gardening.
The knowledgeable and empathic people are what set Lowe’s apart from other big-box retailers and soulless chatbots. So it’s time we give them the spotlight with a brand-new “Lowe’s Knows” platform and suite of TV spots.
Anthem
New platform, new anthem.
rural
We laid the groundwork for future spots under this new platform to follow a template.
Branching off the anthem was a spot we created for rural communities, in collaboration with the rugged filmmakers at Farm League.
More TV: 15s
from the everyday DIYers…
…To the hardworking PRos.
Client: Lowe’s
Agency: Deutsch LA
production partner: iconoclast