Lowe’s Knows

Lowe’s doesn’t just have associates. They have Red Vest Associates, who earn their vests by being experts in home improvement, from painting to gardening.

The knowledgeable and empathic people are what set Lowe’s apart from other big-box retailers and soulless chatbots. So it’s time we give them the spotlight with a brand-new “Lowe’s Knows” platform and suite of TV spots.