apple tv+
instagram

Apple tv+’s feed features their original shows and movies.
through carousels, each post deep-dives into the “making of.”

 

coda x Academy Awards

what started as a familiar story of an underrepresented struggle
ended up making history.
after earning several historic oscar nominations*, coda deserved an encore carousel feature
that told the story of its unique and inclusive production approach.

see the live post here.

*update: coda ended up winning all 3 oscars!

 

community engagement

 

Utilizing Instagram Stories’ native features, we teased the film by showing iconic clips from the movie, followed by lighthearted polls that gave viewers a say.

IGS: Poll

 
 
 

IGS: Poll

 
 
 
 

IGS: Quiz

 

Client: apple
Agency: rosewood creative