apple tv+
instagram
Apple tv+’s feed features their original shows and movies.
through carousels, each post deep-dives into the “making of.”
coda x Academy Awards
what started as a familiar story of an underrepresented struggle
ended up making history.
after earning several historic oscar nominations*, coda deserved an encore carousel feature
that told the story of its unique and inclusive production approach.
see the live post here.
*update: coda ended up winning all 3 oscars!
community engagement
Utilizing Instagram Stories’ native features, we teased the film by showing iconic clips from the movie, followed by lighthearted polls that gave viewers a say.
IGS: Poll
IGS: Poll
IGS: Quiz
Client: apple
Agency: rosewood creative