Toyota Tacoma

it’s finally here. adrenaline junkies far and wide have been anticipating the reveal of the 2022 tacoma trd pro and tacoma trail special edition.

 

reveal video

There are more parallels between photographing trucks and driving them than you’d think. 

We partnered with automotive influencer and photographer Larry Chen to tell the story of two restless trucks out for an adventure. they might come from the same family but their unique capabilities set their personalities apart.

 

landing pages

we also orchestrated a photoshoot while shooting the video to capture assets for toyota.com:

 

assets

 

Client: Toyota
Agency: Saatchi & Saatchi Los Angeles